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We talk a lot about how crucial it is to work on your project and not let what other people are doing distract you. That is correct. But it never hurts to do a little friendly snooping, especially on your competitors’ websites. So let us read more about How Can I Analyze A Website For Free?
So, How Can I Analyze A Website For Free?
You can find new things to try, new things to write about, and new ways to steal traffic. And you don’t have to spend more money on tools to monitor competitor data to do this.
Examine the content of your competitors’ websites.
Even if a competitor’s website gets a lot of visitors, that doesn’t mean they’ve won the website game. Sometimes people visit a website even though the content isn’t very good! That’s why it’s important to look at more than just the numbers and see what’s on your competitors’ pages.
What kind of information do they include? Are there obvious holes? Do they have a section for questions? If they do, there might be something obvious missing.
Here, you’re looking for ways to make better content for your website than what they have. Use BuzzSumo‘s free trial to look at their most popular content and see if you can improve something.
Please keep a close eye on their brand.
What colors do they use as a brand? Do they have a consistent “look” that they use throughout? Maybe they’re going for a certain kind of person: sophisticated, fun, and pricey.
So as per this How Can I Analyze A Website For Free? article, If you know the brand identity of your competitors, you can either copy them or make your brand stand out. Spending time on your brand, like getting a logo, can give you the polish and competence you need to stand out.
Find out what tools they’re using on their website.
Use a free service like Builtwith to see what tools and plugins your competitors use on their websites. You’ll see where one’s website is hosted and what email services one use. You might also get thoughts on tools you enjoy trying on your site.
Follow your competitors on social media.
So as guided in this How Can I Analyze A Website For Free? article, There are many tools for tracking social media out there. But stay away from software that costs a lot and takes up too much of your time. You can get a general thought of your competitors’ actions on social media by following them and looking at their feeds.
If they spend most of their time on Facebook, you might want to spend your time on something else. Is there anything different you would do? Do they post a hundred times every day? How fast do they answer? These questions will come up with your plan for using social media.
Look at their prices page.
Check out the prices of your competitors. What do they have to offer? How do their prices stack up against yours? Are they taking advantage of any sales or discounts?
If they don’t have a page with prices, that’s a chance for you. It might be scary to put your prices out there if your competitors haven’t, but it’s good to be clear about your prices. You can also offer benefits and features that they don’t.
Please find out about their traffic and SEO strategy.
There are way too many tools that let you look into the backlinks, keywords, referrals, and more of your competitors. Start with a free tool like SEMRush if you’re new to SEO.
So based on this How Can I Analyze A Website For Free? article, If you type in the URL of a competitor’s website, you’ll be able to see which keywords are bringing inbound links to that site.
The free MozBar extension is also something we like. This will show you what your competitors’ “domain authority” looks like, which measures how well they do in search results.
Become a customer
You might not like giving money to a competitor, but you must get over it and do it. Sign up and buy something. What did it look like? What went right, and what went wrong? Note how their checkout works, what information they ask for, and how their brand sounds.
Sign up for their newsletter if they have one so you can track what they’re doing. Try asking a common question to customer service and seeing what they say. No one is perfect, not even that competitor’s website that looks so nice and shiny.
So considering this How Can I Analyze A Website For Free? article, You know where the gaps are when you’re a customer.
When should I research my competitors?
Don’t get stuck on what the other people are doing. The best moment to do it is when you start a new website, think about a redesign, watch for a blog topic or something to write about, or just a few times a year as a housekeeping task.
In the end, most competitive research won’t tell you anything you don’t already know, which is that sticking to the basics is the key to getting traffic and being successful online:
- Writing good content,
- Using social media and other PR tools
- Building links
- Taking advantage of your SEO tools
Conclusion – How Can I Analyze A Website For Free?
It would help if you weren’t afraid of your competitors’ websites because they can help you improve your own. These free methodologies will give you a basic idea of who your competitors are and how much traffic they get.
They will also start giving you benchmarks and ideas for your website. You’ll see gaps and openings that your website could fill. So this concludes the topic for How Can I Analyze A Website For Free?.