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This may be something you’ve never thought about, which makes sense because everything may look fine when you look at the front end of your website. So, what kind of health problems could your website have, and why should you care if it looks fine? So let us read So let us read more about How Can I SEO Audit My Website For Free?
So, How Can I SEO Audit My Website For Free?
Whether you’re an experienced SEO or a small business owner tinkering with your own Squarespace website, if you follow the 10 steps in this guide, your website will be on its way to being the best at organic search.
What is an SEO audit?
An SEO audit reviews your website’s online assets to ensure it is doing as well as it can in search results. One way to do this is to:
- There are strengths as well as successes to build on or grow.
- There are things to fix and easy wins to grab.
- What you should be doing less of is what isn’t working.
- What doesn’t work and needs to be fixed?
The problem is that SEO has so many parts that this process can quickly become overwhelming. In this post, we broke down the SEO audit into 10 main steps, but if you have a huge website, you might also want to break up your SEO audits into different categories. Here are some types of SEO audits.
SEO audit checklist
Based on this How Can I SEO Audit My Website For Free? article, what we said above about the different kinds of SEO audits, we’ve made a checklist for a fairly complete SEO audit that includes technical, off-page, and on-page SEO.
Step 1: Find link-building opportunities.
Building links is an important part of making a website more trustworthy, and an SEO audit isn’t complete without suggestions for building internal and external links that are specific to the site.
How to make internal links
Internal links pass link equity between your pages. Because of this, they are important for creating authoritative hierarchies on your site.
A simple and time-tested way to build internal links is to do a site search when you create a new piece of content to find related older content that, ideally, has built up some “equity” and then use anchor text in the older content to link to the new content.
How to make external links
Increasing Domain Authority is about getting links from many authoritative domains. Searching for resource lists that could realistically include your content and link to you is a simple way to get external links.
Step 2: Look for ways to improve the site’s structure.
In the case of this How Can I SEO Audit My Website For Free? article, an SEO audit, this means changing the way your site’s internal links are set up so that credit goes to the pages that need it. Here are some suggestions if your site’s structure is a mess.
- Work closely with designers and developers to develop user-friendly solutions that enhance page authority without hurting UX (User Experience).
- Make more blog posts fit on each page. If your blog index only shows 10 pages at a time, older posts will be 20 to 30 clicks away from your webpage (where the most equity lies). Increase the number of posts per page to move the older posts closer to the home page.
- Check for intersecting links. For example, your blog’s “related posts” and “popular posts” sections or the header and footer. Replace some of these duplicate links with links to certain other pages to which you want to give credit so you can make the most of that valuable link space.
Step 3: Find thin content and make it thicker.
Speaking of content, if your pages don’t have much to say, they won’t do well in the SERP. This was made sure of by Panda, a change to Google’s algorithm in 2011 that punished sites with little content. Content that doesn’t meet users’ needs is called thin content.
A blog post with only 300 words that explains a complicated idea would be considered thin. Still, it’s not possible to have 1000–2000 words on every website page. Pages closer to one’s homepage will have a lot of hero images, symbols, call-to-action buttons, and text about your products.
Step 4: Find (and remove) duplicate content
Good news: when you scan for duplicate content, you’ll look at the same parts of your site that you glanced at when you scanned for thin content. Some SEOs get upset about duplicate content, and the possible penalties sites could get because of it.
As per this How Can I SEO Audit My Website For Free? article, Google is smart enough to know if you intentionally and maliciously duplicate your website’s content to fill up the SERP with your site’s URLs.
In all likelihood, you’re not. If you have duplicate content, it’s more likely that you didn’t do it on purpose. Maybe your CMS (Content Management System) is automatically making similar-looking new pages that haven’t been canonicalized in the Search Console. This is what WordPress does to pages in the archive.
Step 5: Search for keyword optimization.
As with adding more to thin content, there are some pages on your site that you won’t be able to fully optimize for your target and other related keywords.
Say you work for a company that creates software for scheduling workers. You have put employee scheduling software more than once on your homepage. The best employee scheduling software keyword has the most searches and the least competition.
Step 6: Make sure your meta tags are set up well.
So as guided in this How Can I SEO Audit My Website For Free? article, There are two parts to meta tags: the meta title and the meta description. They help Google figure out what’s crawling on the page, and they’re two of the most important things
Google looks at when deciding how to rank pages. They also help people looking at search results figure out what your page is about. In this way, they act as ads for your content.
Step 7: Identify potential page updates.
Even small changes to a page tell Google that it needs to check it out. As a result, regular updates will help the search engine see your pages as new and relevant. Two types of content should be updated often:
- I talked about the top pages in Step 3. These are the pages that get your business the most traffic. If you keep them up-to-date, they will continue to bring people to your business.
- Pages about chances. A page that would get a big boost in traffic if it moved up a few spots in the SERP is called an “opportunity page.” Popular SEO tools have rank trackers that show where pages rank for only certain keywords if such rankings have altered and how much traffic each keyword brings in.
Step 8: Check page speed analytics
After Google stopped its Speed Update and Page Experience Update, page speed is even more important. This is partly because more people are searching on their phones.
So considering this How Can I SEO Audit My Website For Free? article, People who use their phones to look for things on the internet won’t wait around for a site that loads slowly. Google will give you good organic rankings if your site loads quickly.
Step 9: Look for site errors
A 404 mistake means that the page could not be established. Broken links or images on your site usually cause this. For instance, if a page on your site links to a piece of information that has since been removed, anyone who clicks on that link will get a 404 error.
Conclusion – How Can I SEO Audit My Website For Free?
Contrary to what most people think, broken links don’t cause sites to get penalized. 404s happen because the content comes and goes, and your site’s structure changes over time. Still, broken links in bad spots can make your internal linking structure fall apart.
They can also make it hard for people to move from one page to the next. So this concludes the topic for How Can I SEO Audit My Website For Free?.